XCD 501.DEP.eBUS - Build and Grow Your e-Business

Course Description

Please Note: It can take up to 6 hours for the registration to finalize. You will receive an email with a link to log in once system registration is complete.

“Build and Grow Your e-Business" is an engaging online course tailored for individuals eager to establish or enhance their business presence in the digital landscape. Through interactive content, participants will delve into crucial aspects such as branding, online visibility, legal compliance, and website development. From crafting a compelling brand identity to navigating legal requirements and building a professional website and developing a Business Plan, this course equips aspiring and established entrepreneurs alike with the essential knowledge and practical skills needed to thrive in the competitive world of e-commerce. By the course's conclusion, participants will be poised to confidently launch and expand their e-business ventures, armed with the tools and insights necessary for sustainable growth and success in the digital marketplace. 

Course Outline

Module 1: Identify Your Business 

• Week 1: Choose Your Business 

• Week 2: Plan Your Business 

Module 2: Brand Your Business 

• Week 1: Social Media for Your Business 

• Week 2: Plan Your Website 

Module 3: Legal and Money Matters 

• Week 1: Legal Matters 

• Week 2: Money Matters 

Module 4: Get Ready to Launch Your Business 

• Week 1: Build Your Website 

• Week 2: Create Your Business Plan 

Learner Outcomes

• Identify a business to start or assess a current business 

• Craft a business name and logo 

• Identify target customers for the business 

• Develop a Social Media Marketing Plan 

• Identify legal business structures  

• Identify business license and permit requirements 

• Plan a business website 

• Explore online website building platforms to create a business website 

• Explore online payment platforms 

Course Prerequisites

To participate in the course, you will need the following tools and abilities: 

• Reliable Access to Broadband — Participation in the modules and workshops throughout this online course will require a stable internet connection. 

You need broadband internet (DSL, Cable, Fiber, etc.) with minimum speed of 8Mbps download and 2Mbps upload to participate in the video workshops. Check your Internet speed using Imagine Idaho’s Speed Test tool.  

• Reliable Device Access - Participation in the modules this online course will require either a working laptop or desktop that can connect to the internet. Tablets and smartphones are not sufficient. Chromebooks are not supported. 

• Participation in workshops will require: 

• Access to a computer’s web camera and laptop 

• Use of personal headphones when accessing learning modules and/or workshops in from a public use computer such as the library.  

• Basic Computer Proficiency — Student success in this course will require proficiency in the areas listed below. While we do teach the use of new tools, basic proficiency in the listed areas will be required. Are you able to do the following on a computer? 

• Send an email with an attachment. 

• Download and upload a file to/from your desktop. 

• Do basic tasks in a word processing and spreadsheet programs. 

If you are looking to learn basic computer skills or need a refresher, create a FREE  Northstar Digital Literacy learner account or visit IdahoDigitalSkills.org to access additional free materials.